Strategy vs Execution

By Etheline Desir | Desir Group |

It’s one thing to know what to do, it’s another thing to do it!

According to Daniel Grissom, author of Step Up!, Booz Allen surveyed over 50,000 organizations to determine whether they had the ability to quickly translate important strategic and operational decisions into action. More than 54% responded they did not have the ability to unleash their organizational potential. Some of the complaints captured from the study were as follows:

• Many companies agree on a course of action, but nothing changes

• Opportunities continue to move away while waiting for decisions

• Individuals have great ideas, but never execute them

• Businesses and functions never work together to get results

• Individuals do not feel motivated to go the extra mile

• Individuals want to know what’s in it for them

• Companies have the right strategy and clear implementation plan but cannot seem to execute

Since knowing versus doing exists in many organization, leaders must NOT confuse talking with planning—making a decision is not the same as taking action. Although, decision making is an important element of success, activity does not equate to achievement. Therefore, successful organizations know and do , and do not procrastinate. Leaders must be aware of their knowing/doing gaps.

Identify the difference between should and must. Doing something because you should is saying, “I will do it when it’s convenient.” Doing something because you must, says, “I will do it because I am committed.” Effective leaders determine their top three “should” and turn them into “must” . In other words, effective leaders develop a sense of urgency, and bring along the team, and is never complacent and comfortable.

Strengthen your mental toughness by modeling the beliefs and behaviors that will achieve the results you desire. Clarry Lay, the creator of the Procrastination Scale, says that procrastinators think and act in terms of “wishes and dreams” while non-procrastinators focus on “oughts and obligations.” Basically, procrastination and excuses lead to mediocrity, while discipline and execution lead to mastery.

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